Course curriculum

    1. Welcome!

    2. Structure & resources

    1. What is a brand?

    2. Why is a brand important?

    3. The importance of emotion

    4. Brand examples

    1. Customer research

    2. Customer personas

    1. Internal identity

    2. Competitor analysis & positioning

    3. Uncommon denominator

    4. Crafting your statements

    1. Messaging frameworks

    2. Brand story

    3. Personality & tone

    4. Archetypes

    1. Next steps

About this course

  • £395.00
  • 21 lessons
  • 1 hour of video content

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